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Vidi Emi Integrates eMarketing Platform with Port25’s PowerMTA

Provider of online marketing solutions expands capabilities and improves reliability with implementation of industry-leading email delivery and management platform.

Port25 Solutions, Inc. announced Vidi Emi, a leader in emarketing technology, has implemented its leading PowerMTA email delivery software.  This implementation allows Vidi Emi to enhance and expand its offerings to clients in the areas of scalability, reliability and authentication.

Vidi Emi, based in San Leandro, CA, made the switch to PowerMTA after using an internal product since its founding in 1998.

“We simply outgrew our proprietary MTA, and it also lacked features that PowerMTA offers,” said Fred Tabsharani, Director of Marketing & Strategy at Vidi Emi.

“Vidi Emi required a mature product that can be easily integrated with our existing technology.  As an E-level service provider, we wanted to work with a company which demonstrated a commitment to security, reputation and throughput.”

In addition to the better throughput, PowerMTA will also allow Vidi Emi to segment messages better and improve deliverability through use of PowerMTA’s VirtualMTA functionality.

“This is a perfect fit,” said Russell Fletcher, Vice President at Port25.  “Vidi Emi has some complex clients with special emarketing needs, and Port25’s offering meets and exceeds those needs.  We expect this to be a real boost for them.”

Port25 Solutions is an industry-leading email infrastructure and gateway provider with industry-leading clients including top email service providers as well as brand name enterprise mailers.

 

About Vidi Emi

Vidi Emi, a leader in e-marketing technology, is committed to helping our clients achieve the highest level of success with their e-marketing initiatives. 

Founded in 2001, Vidi Emi has grown almost exclusively through outstanding references. We focus our efforts on taking exceptional care of the clients, continually improving our technology and hiring the smartest people possible in order to provide our clients with the best, most responsive service in the industry. We believe that our success is measured by our clients’ success and we dedicate all of our resources to that end.  We spotlight every detail, while we collaborate with established organizations to truly understand their online marketing potential. We place an emphasis on personal care, in order to put their e-marketing initiatives into place. Our services include email deployment services, expert strategy, award-winning creative design and implementation of the most complex and sophisticated e-marketing business rules.

About Port25
Port25 provides specialized email infrastructure software products that address the unique demands of customer communications and email marketing applications. PowerMTA, Port25's flagship product, provides senders with superior performance and advanced features to proactively manage their sender reputations. Port25 customers include leading email service providers such as Responsys, Silverpop, ExactTarget, and WhatCounts, and leading brands such as NYTimes.com, iVillage, Cabela's, MySpace, USAir, CareerBuilder and Bank of America. Port25 is a member of the Email Sender and Provider Coalition (ESPC) and the Authentication and Online Trust Alliance (AOTA). Founded in 1999, Port25's mission is to realize the potential of email as a platform for legitimate and effective customer communications.






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