May 8th, 2014—Ellicott City, MD – Today, Salsa Labs and Port25 Solutions, Inc. jointly announced that Salsa Labs will utilize PowerMTA™ for its digital messaging infrastructure. Salsa Labs is a unique and easy-to-use SaaS marketing platform that helps nonprofits, green communities and political campaigns of all sizes to fundraise, advocate, communicate and organize online.
Clocking in at 3 billion digital messages sent annually with a peak delivery rate of 15 million emails per hour, Salsa Labs cited many important factors that influenced their switch from a more expensive and overly complex messaging system to PowerMTA™. The challenges with their prior platform included management, simplicity, performance, reliability, higher cost, and fail-over complexities in case of server loss.
Scalability and cost were also influential concerns. Salsa Labs sought to deliver more messages with better performance and predictably scale while keeping costs linear. Additionally, Salsa Labs was aiming for a much higher ROI and a lower total cost of ownership for email infrastructure, coupled with a sensible budget for developmental and standby instances. These additional licenses were to be employed in a QA sending environment which required enterprise level throughput availability.
Because digital messaging infrastructure investments vary widely, Salsa Labs conducted extensive due diligence before selecting PowerMTA™. One specific deliverability feature that aided Salsa Labs’ decision to switch to PowerMTA™ was VirtualMTA pooling. PowerMTA™ supports the creation of VirtualMTA pools that can be used to load-balance message delivery for clients across several different VirtualMTAs. This deliverability method is used for time-sensitive campaigns, and is a great fit for many Salsa Labs clients, especially non-profit and politically based campaigns where donations are encouraged. Other important PowerMTA™ features that appealed to Salsa Labs included: detailed delivery and bounce data, advanced bounce characterization, flexible DKIM signing, and dynamic delivery adjustments based on real-time SMTP responses received by remote gateways.
Salsa Labs praised PowerMTA™ as an infrastructure solution that made sending large volumes of email simple and highly efficient. Making granular delivery setting adjustments and migrating were straightforward. The thousands of users who administer and deploy PowerMTA™ are always impressed with its effortless installation and configuration process on any platform. Salsa Labs works with more than 2,000 non-profit and political organizations, and they require a digital messaging platform that is simple and user-friendly but still powerful enough to meet the needs of their clients. By commissioning PowerMTA™, Salsa Labs found the perfect balance of performance and value. PowerMTA™ allows them to effectively deploy, communicate and scale their digital messaging infrastructure with restored confidence.